Why Video Content Is Important & How We Use It. - A Brief Overview.
First of all, if you've been following our social platforms you would've noticed within the last 12 months we have been really pushing video content. We believe video is very important and offers many benefits for a growing business. Let me explain a little bit about the types of video we produce and where we use them.
Uploading Content To YouTube.
As I am sure many of you are aware one of - if not the biggest video content platform is YouTube. We started our channel quite a few years ago now but never really posted consistently. As a result to grow on YouTube like other social platforms, consistent uploading is a must. YouTube is a great place to start producing content, Hence why we started with simple hands-on videos and have progressed to full reviews.
The great thing is these videos we have produced will always live on our channel. Unlike Instagram where it's unlikely that your audience will scroll down your timeline to see last years posts, Video longevity is far much stronger. Take the image below for example - Our G-Shock hands on video at the point of this screenshot was uploaded 1 year ago and still has the most views. So even a piece of content that is 12 months old can generating views which then has potential to lead to more subscribers/followers.
Specific Content For Our Customers.
Facebook And Instagram.
Moving on, Facebook & Instagram play a huge role in showcasing our video content. The great thing is we can re-purpose our videos to be used across all platforms. For example a product showcase video can be re-edited into a shorter version to be used on our Instagram stories, this not only leads to more engagement on Instagram but can also encourage followers to subscribe to our other channels.
Facebook is very diverse, We have been experimenting with various types of video and video lengths. The use of shorter (easier to consume content) for video adverts, as well as longer behind the scenes videos for our more invested customers. We showcase behind the scenes video content through our closed Facebook group, this gives us a chance to gain some real insight and feedback from our customer base.
Click here to join the Facebook community today!
Video Content On Our Websites.
The Camera Gear We Use To Produce Our Video Content.
Our Gear list for Video production;
Sony Kit Lens FE 24-70mm
Sony Zeiss 55mm 1.8 FE Lens
Canon 18-135mm Kit Lens
Sigma 105mm 2.8 EF/S Macro Lens
GoPro Hero 7 - Black
Zhiyun Weebill Lab Gimbal
RODE VideoMic Pro - Shotgun Mic
RØDE NT-USB - Studio Microphone
Find what content your consumers want this certainly will yield great results. Because this is what will keep your social platforms alive. Furthermore, don't forget to produce content that you also enjoy as this will show in your work and keep your audience engaged.
For a closer look at our video content check out our social platforms below;