Britain has a long and proud history in watch and clock making. From the marine chronometers of the 18th century to revolutionary escapements that shaped modern timekeeping, the UK once stood at the forefront of horological innovation. But after decades of decline, a new movement is breathing life back into this iconic industry - and at its core is the Alliance of British Watch and Clock Makers.
Founded in 2020 by legendary independent watchmaker Roger W. Smith OBE and Mike France, CEO of Christopher Ward, the Alliance of British Watch and Clock Makers is a not-for-profit trade body dedicated to promoting and supporting UK-based watch and clock makers.
Their mission is clear: to unite the British horology community, advocate for its growth, and position the UK once again as a world leader in craftsmanship and mechanical innovation.
While Switzerland and Japan dominate the global watch market, Britain’s watchmakers are making a strong comeback - and the Alliance is leading the charge. Here’s how:
From heritage names like Fears and Garrick to rising stars like Studio Underd0g and established players like Bremont, the Alliance supports over 80 member companies across the UK. These brands are redefining what “Made in Britain” means in the world of watches - blending traditional handcraft with modern design and engineering.
A major challenge facing the industry is the shortage of trained watchmakers and local component suppliers. The Alliance is tackling this head-on by investing in education, promoting apprenticeships, and encouraging the return of domestic manufacturing for everything from cases to movements.
Through exhibitions, campaigns, and media coverage, the Alliance works to raise awareness of British watchmaking internationally. It’s helping customers around the world discover the artistry and innovation that sets UK brands apart.
The Alliance isn’t just about marketing - it’s about connection. Members share knowledge, ideas, and resources, fostering a collaborative spirit that strengthens the industry as a whole.
Thanks to the work of the Alliance, British watch and clock making is enjoying a remarkable renaissance. More brands are emerging. More components are being made locally. And more collectors and consumers are choosing timepieces with a British story behind them.
The Alliance also runs the British Watch & Clock Makers Directory, an online platform that showcases all member brands in one place - making it easier than ever for buyers to explore and support British-made watches.
British watchmaking is back - and it’s here to stay. The Alliance of British Watch and Clock Makers is doing more than preserving a legacy; it’s shaping the future of British horology with skill, passion, and vision.
Whether you’re a collector, a watch enthusiast, or simply someone who appreciates fine craftsmanship, now is the perfect time to take a closer look at what Britain’s finest watchmakers have to offer.
Want to explore British-made timepieces?
Visit the Alliance of British Watch and Clock Makers to learn more.
